Scott Lorenz
Scott's latest writings
Medical Public Relations and Medical Practice Marketing are Too Important to Leave to Chance
Marketing new medical procedures is critical to the success of all practices because often the first time a patient hears about a new procedure it's from the media. As medical practice publicist I have introduced numerous elective surgery procedures to the media including Ultrasonic Liposuction, Endoscopic Breast Augmentation, LASIK surgery, Custom LASIK, Laser... (posted by Scott 3 years 256 days ago.)
Marketing new medical procedures is critical to the success of all practices because often the first time a patient hears about a new procedure it's from the media. As medical practice publicist I have introduced numerous elective surgery procedures to the media including Ultrasonic Liposuction, Endoscopic Breast Augmentation, LASIK surgery, Custom LASIK, Laser... (posted by Scott 3 years 256 days ago.)
Get Your Company Listed in the Phone Book & Yellow Pages
Whew! You've just opened your new business, your ads are working, the web site is up, and the signage is done. But, wait! What about a listing in the phone book? Yes, people still use the phone book, but they're more apt to call directory assistance from their cell phone when they're motoring down the road. Are you listed? Better call 411 and find out, Oh, and better call from your friend's cell... (posted by Scott 3 years 256 days ago.)
Whew! You've just opened your new business, your ads are working, the web site is up, and the signage is done. But, wait! What about a listing in the phone book? Yes, people still use the phone book, but they're more apt to call directory assistance from their cell phone when they're motoring down the road. Are you listed? Better call 411 and find out, Oh, and better call from your friend's cell... (posted by Scott 3 years 256 days ago.)
How Rachael Ray’s TV Career Was Propelled By Radio
Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune. As a book publicist I talk to authors and clients every day and every so often one says, "Oh I really don't want to... (posted by Scott 3 years 256 days ago.)
Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune. As a book publicist I talk to authors and clients every day and every so often one says, "Oh I really don't want to... (posted by Scott 3 years 256 days ago.)
Book Marketing Tips From Celebrity Trainer, FOX News TV Producer, and a Syndicated Radio Talk Show Host
Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk. The author who can... (posted by Scott 5 years 173 days ago.)
Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk. The author who can... (posted by Scott 5 years 173 days ago.)
Hire a Public Relations Firm… Before You Need One
How can a company or individual know if it needs to hire a public relations/marketing firm? There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level. If you aren't completely certain after debating the pros and cons ask these... (posted by Scott 5 years 173 days ago.)
How can a company or individual know if it needs to hire a public relations/marketing firm? There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level. If you aren't completely certain after debating the pros and cons ask these... (posted by Scott 5 years 173 days ago.)
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